The human mind is a fascinating thing. Though I like to think I have a pretty good understanding of how most people think (or, at least, how people react to certain stimuli), I love expanding that knowledge whenever possible. In particular, I love hearing about experiments in behavioral psychology: the methods, the results, the conclusions we can draw; the whole shebang.
So, when I started listening to an audio book of Predictably Irrational on my journey to and from Seattle a month ago, I was in for a real treat. In short, the book was all that and more.